The solar installation industry is flourishing with impressive levels of solar adoption and job creation over the years, and the growth is projected to soar even higher. Several factors contribute to this development, including the swift reduction of carbon emissions from the world's energy sources and its environmental advantages, as well as the cost-saving benefits for homeowners.
Moreover, the extended lifespan of solar panels, which can last for up to 35 years, presents a significant opportunity for roofing companies. As a roofing business person, you're always on the lookout for ways to increase revenue, save customers money and grow your business. One solution that can help you achieve these goals is by incorporating solar add-ons into your offerings. With this, you can stand out from your competitors and attract new clients.
In this article, we'll explore some of the top solar add-ons you can offer your customers, as well as the benefits of doing so.
Roofing with solar add-ons is a no-brainer
Solar energy has been setting new records in terms of both deployment and affordability, even amidst the pandemic. With the falling prices of solar power, it has become more economical than fossil fuels, and as states and countries adopt renewable energy standards and policy changes, it is clear that solar is becoming a permanent fixture. It's not a matter of whether solar will replace fossil fuels, but when it will happen.
We are about to witness the greatest energy transformation in history, and solar energy will be at the forefront of it. For roofing contractors considering adding solar installations to their business, there is no better time than now. Here are a few reasons why:
Approximately 20% of residential solar installations require a new roof to be installed, and as a roofing contractor, you have the necessary tools and training to combine roof replacement with solar installation.
By bundling these services, you can eliminate the middleman and the delays homeowners usually face when dealing with multiple contractors.
About 75% of roofs in the United States are made of asphalt shingles and have a lifespan of 15-20 years. Given that many of these roofs will require new shingles before solar panel installation, solar-only installers will likely have to inform customers that the project will require additional time and money. By combining roof replacement and solar installation, you can save customers time and money.
Pitching your roofing customers
Starting a solar business as a roofer is advantageous since you already have an established client base who trusts you. To add solar as an add-on to your roofing business, you can pitch to clients a solar installation with a new roof. The average cost of a roof replacement is approximately $8,000 (depending majorly on the size of the home, the roofing material, and other factors), while a new solar installation costs $27,700 on average for a 10 kW system. Bear in mind that these prices are also dependent on factors such as solar taxes, rebates, and incentives.
Bundling a new roof and a solar installation can save customers a substantial amount of money, and it's an enticing offer for prospective customers.
Start by simply asking your customers if they’ve ever considered solar. If they’re interested, then boom! You have options like:
You can sell their info as a lead to a solar installation company.
You may sell a solar system on your own, then work with a committed solar installation partner who will do the rest.
You can sell and install the system yourself.
You may look for potential solar clients using your contacts and referral networks currently in place. Inform them of the savings they may expect from a new roof and solar package, as well as all the advantages both will provide.
Types of Solar Add-Ons for Roofing Businesses
In order to stay competitive and set your company apart from the competition as a roofer, it makes sense to include solar products and solutions in your repertoire. Solar add-ons come in a variety of forms, each with unique benefits and qualities that roofing companies should take into account.
Solar Shingles: Solar shingles are a great option for homeowners who want to go solar without the traditional look of solar panels. These shingles look like regular roofing shingles but are equipped with photovoltaic cells that can generate electricity.
Solar Panels: Solar panels are the most common type of solar add-ons for roofing businesses. They are versatile and can be installed on various roof types. They come in different sizes and capacities, and can be tailored to meet specific energy needs.
Solar Tiles: Solar tiles are similar to solar shingles in that they look like regular tiles but have photovoltaic cells embedded in them. They are also lightweight, durable, and easy to install.
Solar Coatings: Solar coatings are a cost-effective way to add solar capabilities to existing roofs. These coatings can be applied to flat roofs, metal roofs, and other roofing materials to turn them into solar collectors.
By offering these types of solar add-ons, roofing businesses can attract more customers and increase revenue while contributing to a sustainable future.
Benefits of Offering Solar Add-Ons for Roofing Businesses
You already know that solar add-ons to your roofing business are a great thing, now let’s highlight the possible benefits.
Increased revenue: Offering solar add-ons can be a new stream of revenue for your business. It provides your customers with an additional service, and you can charge for it.
Competitive edge: By offering solar add-ons, you differentiate yourself from other roofing businesses. This can give you a competitive edge over other roofing companies in your area.
Environmental impact: By promoting solar energy, you're helping to reduce carbon emissions and make a positive impact on the environment. This can be a great selling point for eco-conscious customers.
Energy savings: Solar add-ons can help your customers save on their energy bills. By installing solar panels or other solar products, your customers can generate their own electricity, which can save them money in the long run.
Long-term customer relationships: By offering solar add-ons, you're providing a service that can benefit your customers for years to come. This can help you build long-term customer relationships and establish your business as a trusted provider of solar services.
Wrapping Up
Roofs are here to stay. There will always be roofs as long as there are buildings, and with the current trajectory of the solar industry, homeowners seeking roof replacement will likely consider adding rooftop solar to their homes. As a roofer, you have a unique opportunity to tap into both markets and make a positive impact on the world while also earning significant profits. So go forth, one roof at a time, and let's make the world a greener, more sustainable place!
Here at IntegrateSun, our team provides personalized solar add-ons that are tailored to your specific property, roof position, and financial resources. We are equipped to handle your needs, whether you require a tilted or ground-mounted system, or the removal of an inadequately installed one. So, take action right away by getting a quick satellite-based quote.